LEEF Speaker Series - The Science of Behavior Change

Have you ever wondered why people are aware of what's happening to the environment - but don't take action? Changing people’s behavior is key to addressing environmental issues we face today. But how do we change human behavior for the benefit of the environment? Join Impact by Design for a virtual, interactive presentation on behavior change, discover the basics of the human behavior change process, and explore successful behavior change campaigns from around the globe. You will learn the difference between traditional ‘awareness-raising’ approaches and behavior change science - and gain a better understanding of how some initiatives use behavior change science to go beyond awareness to action.

ABOUT THE PRESENTER

Lauren Watkins, PhD(c), is the Director of Behavior Change Strategies for the nonprofit consulting firm Impact by Design. She is also a PhD candidate, specializing in conservation psychology and environmental education at the University of Florida, and she is the Incoming Executive Chair for the National Network for Ocean and Climate Change Interpretation. She serves on the board for the Society for Conservation Biology’s Conservation Marketing and Behavior Change Working Group. Lauren’s career spans many institutions including the Florida Park Service, National Park Service, National Estuarine Research Reserve System, the University of Florida, and White Oak Conservation. She has more than a decade of experience in helping organizations effectively communicate about environmental topics, especially when their goal is shifting human behavior towards a more sustainable future.